Recap of Module 1

In Module 1, we explored the essential steps of discovering your Unique Value Proposition, identifying your skills and expertise, and determining the services you will offer as a consultant. With a solid foundation in place, it’s time to move on to the next step in building your consulting firm: choosing the right business structure. 

Overview of Module 2

Now, we will discuss the various business structures available in Ontario, including corporations, sole proprietorships, and partnerships, and weigh their advantages and disadvantages.

Understanding Business Structures

Choosing the appropriate business structure is crucial for the success of your consulting firm. The structure you choose will impact various aspects of your business, including taxation, liability, and regulatory compliance. In Ontario, the three main business structures are corporations, sole proprietorships, and partnerships.


A corporation is a separate legal entity distinct from its owners (shareholders). It offers limited liability protection, which means that shareholders are not personally responsible for the corporation’s debts or liabilities.

Benefits of incorporating include:

Limited liability: Incorporating your consulting firm can protect your personal assets from business debts and legal claims, as the corporation is responsible for its own liabilities.

Tax advantages: Corporations may have lower tax rates than individuals and can access various tax deductions and credits. Additionally, corporations can issue dividends to shareholders, which may result in tax savings.

Enhanced credibility: Operating as a corporation can enhance your consulting firm’s credibility, potentially attracting more clients and investors.

Disadvantages of incorporating include:

Cost and complexity: Incorporating a business requires more paperwork, fees, and legal formalities than other business structures. Ongoing costs include annual filing fees and potential professional fees for legal and accounting services.

Increased regulatory compliance: Corporations must adhere to strict reporting and governance requirements, which may be time-consuming and complex.

Key considerations when choosing a corporation include the potential tax benefits, liability protection, and the level of administrative complexity you are willing to manage.

Sole Proprietorship

A sole proprietorship is the simplest business structure, owned and operated by a single individual. There is no legal separation between the business and the owner, making the owner personally responsible for all business debts and liabilities.

Benefits of a sole proprietorship include:

Simplicity and low cost: Starting a sole proprietorship requires minimal paperwork and lower startup costs compared to a corporation.

Full control over business decisions: As the sole owner, you have complete control over your consulting firm’s management and operations.

Minimal regulatory requirements: Sole proprietorships have fewer ongoing reporting requirements, allowing you to focus on growing your consulting business.

Disadvantages of a sole proprietorship include:

Unlimited liability: As the owner, you are personally responsible for all business debts and liabilities, putting your personal assets at risk.

Limited growth potential: Raising capital and expanding your consulting firm may be more challenging as a sole proprietor, as investors often prefer working with corporations.

Key considerations when choosing a sole proprietorship include the level of personal risk you are willing to assume, your growth plans, and your desire for control over your consulting firm.


A partnership is a business structure where two or more individuals share ownership and management responsibilities. Partnerships can be general, where all partners share equal responsibility and liability, or limited, where some partners have limited liability and involvement in management.

Benefits of a partnership include:

Shared resources and expertise: Partners can pool their skills, knowledge, and resources, potentially leading to a more successful consulting firm.

Potential for greater growth: With multiple owners, partnerships may have access to more capital and resources, which can support growth and expansion.

Simplified tax filing: Partnerships are considered pass-through entities, meaning that business profits and losses are reported on each partner’s personal tax return, often simplifying the tax filing process.

Disadvantages of a partnership include:

Shared liability: In a general partnership, all partners are personally responsible for the business’s debts and liabilities. This can expose each partner’s personal assets to risk.

Potential for conflicts: Disagreements can arise between partners regarding business decisions, which may lead to disputes or hinder the consulting firm’s growth.

Key considerations when choosing a partnership include the compatibility of potential partners, the desire for shared responsibility, and the level of liability each partner is willing to assume.


In Module 2, we’ve covered the different business structures available for consulting firms in Ontario, Canada, and weighed the benefits and disadvantages of each option. By considering factors such as liability, taxation, and growth potential, you can make an informed decision about which structure best suits your consulting firm’s needs.

In the upcoming Module 3, we will delve into one of the most critical aspects of launching your consulting firm: finding your first client. We’ll explore strategies for networking, marketing, and client acquisition to help you start building your client base and growing your business.

Module 2 Action Steps: 

Research business structures: Familiarize yourself with the different business structures available in Ontario, Canada – sole proprietorship, partnership, and corporation – and understand their respective benefits and disadvantages.

Evaluate your needs: Consider factors such as liability, taxation, growth potential, and control when choosing the right business structure for your consulting firm.

Consult a professional: Seek advice from a lawyer, accountant, or business advisor to help you make an informed decision based on your unique situation and goals.

Choose your business structure: After weighing the pros and cons and seeking professional advice, decide on the most suitable business structure for your consulting firm.

Register your business: Follow the necessary registration process for your chosen business structure, which may include registering your business name, filing incorporation documents, and obtaining required licenses and permits.

Set up financial management systems: Establish bookkeeping, accounting, and tax management systems that align with your chosen business structure to ensure compliance with regulations and efficient financial management.

Create a business plan: Develop a comprehensive business plan that outlines your consulting firm’s objectives, target market, marketing strategies, and financial projections. This plan will serve as a roadmap for the growth and development of your business.